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Islamic researcher, graduated from Al-Azhar University, Islamic Studies in the English Language. I also studied at Temple University in the US.
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In a Nutshell:The aim of Musa's (as) dawa was to gain political power and the authority in Egypt to establish the deen of Allah. Pharaoh and his elites understood this aim well, resisting Musa's (as) call for this very reason. Eventually, akin to the Prophet Muhammad (saw), Musa (as) took power in another land and the Jews (Bani Israel) inherited it and continued the rule over the centuries.

Previous Messengers sought political power and authority not because they should power for power's sake, but to establish security, justice and prosperity for mankind in total submission to Allah (Islam).

Background

On reviewing the Qur'anic narratives of previous Messengers, the reason for their existence and the aim of their dawa was seeking power and authority to organise society by revelation
, eliminating injustice and oppression, thereby changing social trajectories.

This is evident in the discussions the Messengers (as) had with their nations (qawm) and their elites, seeking political leadership and authority to establish the deen of Allah
by transferring power to the Messenger.

This is also very evident in Musa's (as) conversation with Pharaoh and his elites (mala'a).

Dawa to Pharaoh

Musa (as) and his brother Harun (as) were sent to Pharaoh (fir'awn) and his mala'a (elites and influentials) who led the most powerful nation of the time. The discussions are between the Messenger and the elites and influentials (الْمَلَأ) who determine the collective trajectory.

وَلَقَدْ أَرْسَلْنَا مُوسَىٰ بِآيَاتِنَا إِلَىٰ فِرْعَوْنَ وَمَلَئِهِ فَقَالَ إِنِّي رَسُولُ رَبِّ الْعَالَمِينَ
" And certainly did We send Moses with Our signs to Pharaoh and his establishment, and he said, "Indeed, I am the messenger of the Lord of the worlds." (Qur'an 43:46)
The problem with these elites was spelled out:

إِنَّ فِرْعَوْنَ عَلاَ فِي الاَرْضِ وَجَعَلَ أَهْلَهَا شِيَعاً يَسْتَضْعِفُ طَآئِفَةً مّـِنْهُمْ يُذبّـِحُ أَبْنَآءَهُمْ وَيَسْتَحْيِي نِسَآءَهُمْ إِنَّهُ كَانَ مِنَ الْمُفْسِدِينَ

"Verily Pharaoh exalted himself in the land (of Egypt) and divided its people into sections, weakening a group of them, he slaughtered their sons and spared alive their females, verily he was of the mischief- makers." (Qur'an 28:40)
In the Qur'anic story of Musa (as), Allah reiterates seven times that Musa was sent to Pharaoh and his elites to emphasise this point.
Did Prophet Musa (as) seek political power?


And the purpose or aim of the dawa was stated at the outset reiterated in a number of suras with Allah promising Musa (as) political power, dominance and protection:

وَنُرِيدُ أَن نَّمُنَّ عَلَي الَّذِينَ اسْتُضْعِفُوا فِي الاَرْضِ وَنَجْعَلَهُمْ أَئِمَّةً وَنَجْعَلَهُمُ الْوَارِثِينَ وَنُمَكّـِنَ لَهُمْ فِي الاَرْضِ وَنُرِيَ فِرْعَوْنَ وَهَامَانَ وَجُنُودَهُمَا مِنْهُم مَّا كَانُوا يَحْذَرُونَ

"And We have intended to bestow (Our) favour upon those who were oppressed in the earth, and to make them leaders (in faith) and make them heirs. And to grant them power in the earth, and to show Pharaoh and Haman, and their hosts, what they were dreading from them." (Qur'an 28:5-6)
قَالَ سَنَشُدُّ عَضُدَكَ بِأَخِيكَ وَنَجْعَلُ لَكُمَا سُلْطَانًا فَلَا يَصِلُونَ إِلَيْكُمَا بِآيَاتِنَا أَنْتُمَا وَمَنِ اتَّبَعَكُمَا الْغَالِبُونَ
"(Allah) said, 'We will strengthen your hand through your brother and grant you both supremacy (sultan) so they will not reach you. (It will be) through our signs; you and those who follow you will be dominant."(Qur'an 28:35)
Musa (as) also stated to his target audience (Pharaoh and his courtiers) that Allah had given him, by his revelation, the right to rule:

فَوَهَبَ لِي رَبِّي حُكْمًا
"Then my Lord granted me the rule (hukm)." (Qur'an 26:21)
They in turn objected arguing:

قَالُوا أَجِئْتَنَا لِتَلْفِتَنَا عَمَّا وَجَدْنَا عَلَيْهِ آبَاءَنَا وَتَكُونَ لَكُمَا الْكِبْرِيَاءُ فِي الْأَرْضِ
"Have you come to us to turn us away from that which we found our fathers following (ancestralism) so that you gain power and authority?" (Qur'an 10:78):
The word 'kibriyaa' or grandeur means power and authority (mulk and sultan) as narrated by the first-century mufassirs Mujahid and al-A'mash as well as obedience as al-Dahak argued. These were all confirmed by Tabari who also added another meaning i.e., superiority (al-ulu). (Jami al-Bayan, Vol. 15, p. 158; Vol. 19, p. 36)

It was articulated more accurately by the fourth-century mufassir and theologian al-Matrudi who argued it meant taking the rule of Pharaoh and his power from him and giving it to Musa (as):

قَالَ عَامَّةُ أهْلٍ التَّأْوِيلِ : الْكِبْرِيَاءُ الْمُلَّكُ وَالسُّلْطَانُ وَالشُّرَّفُ ، أَيٌّ : الْمُلْكُ الَّذِي كَانَ لِفِرْعَوْنَ وَالسُّلْطَانُ يَكُونُ لَكُمَا بِاِتِّبَاعِ النَّاسِ لَكُمَا ؛ لِأَنَّ كُلَّ متبوعٍِ مُطّاعٍ مُعْظَمٍ مُشْرِفٍ

"All mufassirs understood kibriyaa as power, authority and nobility.

It meant the power and authority of Pharaoh were to be yours by making people follow you because all who are followed is obeyed, dignified, honoured (by the followers)." (Matrudi, Ta'weelat Ahl al-Sunnah, Vol. 6, pp. 73-74)
Similarly, see: Samarqandi (Bahr al-Ulum), Marudi (al-Nukat wa al-Uyun), Baghawi (Ma'alim al-Tanzeel) and others.

Even Pharaoh understood this meaning and objected to Musa (as) for wanting to gain political control and authority over his territories:

قَالَ أَجِئْتَنَا لِتُخْرِجَنَا مِنْ أَرْضِنَا بِسِحْرِكَ يَا مُوسَى
"He said, 'Have you come to us to drive us out of our land with your magic, O Moses?'" (Qur'an 20:57)
This did not mean he wanted to literally expel them from the land but to take control of the land as al-Wahidi and al-Baghawi argued:

تُرِيدُ أَنْ تَغْلِبَ عَلَى دِيَارِنَا فَيَكُونَ لَكَ الْمُلْكُ وَتُخْرِجَنَا مِنْهَا
"You want to (politically) overcome our territories so power will be yours and take us out of it (power)." (Baghawi, Ma'alim al-Tanzeel, Vol. 5, p. 279, Wahidi, al-Tafseer al-Waseet, Vol. 3, p. 210)
Pharaoh countered as follows:

وَنَادَى فِرْعَوْنُ فِي قَوْمِهِ قَالَ يَا قَوْمِ أَلَيْسَ لِي مُلْكُ مِصْرَ وَهَذِهِ الْأَنْهَارُ تَجْرِي مِنْ تَحْتِي أَفَلَا تُبْصِرُونَ أَمْ أَنَا خَيْرٌ مِنْ هَذَا الَّذِي هُوَ مَهِينٌ وَلَا يَكَادُ يُبِينُ
"And Pharaoh called out among his people; he said, "O my people, does not the kingdom of Egypt belong to me as these rivers flowing beneath me; then do you not see?
Or am I (not) better than this one who is insignificant and hardly makes himself clear?" (Qur'an 43:51-52)
This discourse illustrates Musa's (saw) aspiration to gain political control over Egypt, whilst Pharaoh believed he was best qualified for this and deserved this position.

Dawa to Bani Israel

Political power was also central to Musa's (as) discourse with the Bani Israel. We see when his people complained of Pharaoh's torture, he asked them to be patient, promising then that Allah would grant them territories, their homeland where they could live by Allah's deen, a promise that was fulfilled in due course. Allah narrates this conversation:

قَالَ مُوسَى لِقَوْمِهِ اسْتَعِينُوا بِاللَّهِ وَاصْبِرُوا إِنَّ الْأَرْضَ لِلَّهِ يُورِثُهَا مَنْ يَشَاءُ مِنْ عِبَادِهِ وَالْعَاقِبَةُ لِلْمُتَّقِينَ قَالُوا أُوذِينَا مِنْ قَبْلِ أَنْ تَأْتِيَنَا وَمِنْ بَعْدِ مَا جِئْتَنَا قَالَ عَسَى رَبُّكُمْ أَنْ يُهْلِكَ عَدُوَّكُمْ وَيَسْتَخْلِفَكُمْ فِي الْأَرْضِ فَيَنْظُرَ كَيْفَ تَعْمَلُونَ …  وَأَوْرَثْنَا الْقَوْمَ الَّذِينَ كَانُوا يُسْتَضْعَفُونَ مَشَارِقَ الْأَرْضِ وَمَغَارِبَهَا الَّتِي بَارَكْنَا فِيهَا وَتَمَّتْ كَلِمَتُ رَبِّكَ الْحُسْنَى عَلَى بَنِي إِسْرَائِيلَ بِمَا صَبَرُوا
"Moses said to his people, 'Seek help through Allah and be patient. Indeed, the earth belongs to Allah. He causes to inherit it whom He wills of His servants. And the (best) outcome is for the righteous.'
They said, 'We have been harmed before you came to us and after you have come to us.'
He said, 'Perhaps your Lord will destroy your enemy and grant you succession in the land and see how you will do.'
And We caused the people who had been oppressed to inherit the Eastern territories and the Western ones, which We had blessed. And the best word of your Lord was fulfilled for the Children of Israel because of what they had patiently endured." (Qur'an 7:128-137)
The discussion closed with "And the best word of your Lord was fulfilled for the Children of Israel" giving the impression this was the target of Musa's (as) dawa i.e., territories dominated by believers who would establish Allah's deen.

Allah also clarified this by saying:

وَنُرِيدُ أَنْ نَمُنَّ عَلَى الَّذِينَ اسْتُضْعِفُوا فِي الْأَرْضِ وَنَجْعَلَهُمْ أَئِمَّةً وَنَجْعَلَهُمُ الْوَارِثِينَ وَنُمَكِّنَ لَهُمْ فِي الْأَرْضِ وَنُرِيَ فِرْعَوْنَ وَهَامَانَ وَجُنُودَهُمَا مِنْهُمْ مَا كَانُوا يَحْذَرُونَ
"And We wanted to confer a favour upon those who were oppressed in the land and make them leaders and make them inheritors and establish their (power) on earth and show Pharaoh and (his minister) Haman and their soldiers through them that which they had feared." (Qur'an 28:5-6)

The Role of Messengers and Prophets

The role of the Prophet and the Messenger in the society
is to govern (all aspects) by the Allah's revelation and be victorious over his enemies. When Pharaoh and the mala'a of Egypt were defeated, Musa's followers were given victory over them (V. 127-137). Then Musa (as) was entitled to rule the people by revelation:

وَكَتَبْنَا لَهُ فِي الْأَلْوَاحِ مِنْ كُلِّ شَيْءٍ مَوْعِظَةً وَتَفْصِيلًا لِكُلِّ شَيْءٍ فَخُذْهَا بِقُوَّةٍ وَأْمُرْ قَوْمَكَ يَأْخُذُوا بِأَحْسَنِهَا 
"And We wrote for him on the tablets (something) of all things - instruction and explanation for all things, (saying), "Take them with determination and order your people to take the best of it." (V. 145)
This was the time for detailed rules for everything necessary for society. So, only what Allah described to be haram, halal or whatever had to be established. (Baghawi, Vol. 2, p. 233, Matrudi, Ta'weelat Ahl al-Sunnah, Vol. 5, p. 37, Tabari, Vol. 13, pp. 109-110 and others)

Musa (as) then became the leader and his brother Harun (as) was his wazir (vizier). For example, when Musa (as) went to Allah for forty days, he put his brother in charge:

وَقَالَ مُوسَى لِأَخِيهِ هَارُونَ اخْلُفْنِي فِي قَوْمِي
"And Moses said to his brother Harun, 'Take my place (be my khalif) among my people.'" (Qur'an 7:142)
Musa (as) chastised the Israelites for disobeying Allah whilst he had made them rulers:

وَإِذْ قَالَ مُوسَى لِقَوْمِهِ يَا قَوْمِ اذْكُرُوا نِعْمَةَ اللَّهِ عَلَيْكُمْ إِذْ جَعَلَ فِيكُمْ أَنْبِيَاءَ وَجَعَلَكُمْ مُلُوكًا
"And (mention, O Muhammad), when Moses said to his people, 'O my people, remember the favour of Allah upon you when He appointed among you prophets and made you rulers." (Qur'an 5:20)
For that reason, the statement of giving Musa (as) authority was repeated over and over in the Qur'an:

وَآتَيْنَا مُوسَى سُلْطَانًا مُبِينًا
"We pardoned that and We gave Musa clear authority." (Qur'an 4:153)
So, the aim of the dawa of Musa (as), one of the leading five Messengers mentioned in the Qur'an, was political power as the means of establishing the deen of Allah on earth based on tawheed and mana'a.

Thus previous Messengers sought power, authority and governance seeking to establish security, justice and prosperity for their people in full submission to Allah.

Conclusion

The aim of Musa's (as) dawa was to gain political power and the authority in Egypt, so that he could establish the deen of Allah. Pharaoh and the citizens of Egypt understood this aim well, resisting Musa's (as) call for this very reason.

Akin to how the Prophet Muhammad (saw) centuries later, Musa (as) took power in another land and the Jews (Bani Israel) inherited it and continued implementing his deen.

References

Matrudi, Ta'weelat Ahl al-Sunnah
Tabar, Jami al-Bayan
Baghawi, Ma'alim al-Tanzeel
Wahidi, al-Tafseer al-Waseet
Samarqandi, Bahr al-Ulum
Marudi, al-Nukat wa al-Uyun

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